The Evolution of The Marketing Mix Presentation Slide - Free Google Slides theme and PowerPoint template

Free Google Slides theme and PowerPoint template

The Marketing Mix is the foundation of any successful marketing strategy and evolves over time to meet the ever-changing needs of a business or product. The Evolution of The Marketing Mix diagram is a free presentation slide template that works in Google Slides and in PowerPoint, represents a 3x4 table with the business models information, and can be used effectively in presentations to show how strategies have developed as well as industry trends.

Showcasing a history of a marketing mix helps audiences understand the impact of certain elements, such as price and product, on sales performance. It also provides insight into current methods and techniques being used in the field. Using graphics when talking about big data or complicated processes can lead to more engaging visuals for viewers and help simplify complex topics within presentations. The importance of understanding changes in The Marketing Mix over time can not be underestimated ñ is essential to stay competitive in an ever-evolving market!

The traditional ìmarketing mixî model, also known as the 4Ps (Product, Price, Place, and Promotion), was first introduced by professor E. Jerome McCarthy in 1960 and served as a standard for a marketing management strategy for many years. Since then, marketing has evolved substantially and the need for more comprehensive market analysis led to the birth of the 4Cs (Customer Solution, Cost, Convenience, and Communication) model in 1998 which principally focused on the customer experience rather than solely on product concerns.

These changes have again been further modified with the development of the SIVA Model in 2000 which establishes the environment of integrated marketing communications within the current digital landscape. By utilizing this all-encompassing model, businesses can successfully evaluate and implement targeted approaches through various channels thus allowing them to efficiently engage customers with much greater precision than ever before.

Template Features:

• * 100% editable and easy to modify
• * 2 dark and light slides to impress your audience
• * Contains easy-to-edit graphics
• * Designed to be used in Google Slides and Microsoft PowerPoint
• * PPT/PPTX format file
• * 16:9 widescreen format suitable for all types of screens
• * Includes information about fonts, colors, and credits of the free resources used.

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