It happens that the season is almost over but your products still lay on shelves or according to your business plan your company`s services haven`t been sold enough. Such a situation occurs to any kind of business and concerning various shops and stores later anyone hardly buy such a shelf warmer that is why season sales are resorted to. Sales are a usual commercial practice at the end of a season especially if talking about a huge consignment. Until goods lose their trade dress or outlive their usefulness a manufacturer or supplier prefers to beat down prices and get rid of products sometimes without profits, at least to cover the actual costs.
All world known brands use this popular marketing method as nevertheless it is more profitable to sell products at huge discounts then to let them be written off or utilized.
One more case when sales are helpful when a company produces a new kind of goods and need to attract as more consumers as possible so they also may reduce prices to generate considerable public excitement.
So if you are going to organize really effective sales and make consumers believe you the next advises will be really useful as the image of your business also must be protected. At first your clients shouldn`t perceive discounts as something permanent when usual prices increase just for a while and then drop down again. It is very important for sales to be known as temporary and short-term. You can achieve this if your sales are on some occasions but never without a particular reason for example it may be devoted to various holidays or your company`s birthday.
Marketers also recommend to show ingenuity and not to reduce prices for all the products except cases of total liquidation of goods. When managing sales it is better to announce actions for curtain items or set discounts for buying the second product or kind of services for instance. And you should remember that feeling of urgency is created when mentioning a definite date of the end of season sales. And vice versa using such slogans as “the whole month”, “the whole season” don`t provoke the customers act immediately creating an impression of something constant or lasting.
One more trade ruse can play an important role concerning a percent of discount, if it is not high (5-10%) it is better to demonstrate the change of prices in their absolute value, for example to mention that a product has become cheaper at 30 or 50 dollars.
And surely no one has to forget about elementary merchandising rules. If talking about a shop, your showroom must be organized in such a way that while walking in the store customers may bump into the goods with reduced prices several times and at the first time people must see some discounts on entering the shop at once.
By the way according to crowd psychology the more cramped your trade area is the better result will be because in closed space people begin to repeat actions after each other, in this case to buy products.
So now on arming yourself with such essential knowledge the last thing is to care about the visual support of your ideas and plans. We are proud to offer an amazingly rich collection of poster presentation templates that includes a great variety of samples for all kinds of industry and business spheres. Right here at PoweredTemplate.com you will find a poster template Word best fitting your shop or salon which you also can easily customize to make it truly ideal!
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